Throughout the year, the SBDC offers a diverse selection of low cost classes to area businesses. Each course is designed to give you helpful tools, tips, and techniques to assist you in your business. Choose a location under “Event Category” below to view a calendar of upcoming classes. You can register online, or by calling our offices.

To pay by credit card please click the “Buy Now” button on the event’s detail page.

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Calaveras Marketing Tour

March 8 @ 8:30 am - March 9 @ 3:00 pm

Business owners in high-tourism corridors know that it’s critical to find ways to encourage visitors to stop, park and spend their valuable disposable dollars locally. In each workshop, Lani Lott, a “Main Street” Marketing expert, will lead a discussion on:

  • Creating your social media brand in supporting a visitor’s “must stop here”
  • decision prior to their arrival to your community and business
  • Capturing a visitor’s attention from the street, to your storefront, to checkout
  • Turning visitors into life-long customers
  • Experiential shopping as the “new normal”

Lani Lott is the President of L.L. Consulting. She has worked for over 25 years in retail marketing and economic revitalization and has assisted numerous California Gold Rush communities improve their historic downtowns.

Contact: Calaveras County Chamber (209) 754-5400